Wealth, managed for the long run.
A fiduciary wealth management firm in Minneapolis. One plan for the whole picture, one clear fee, and advice you can actually follow.
Services
What we do.
Five services, coordinated into one plan - so nothing important falls between the cracks.
Comprehensive financial planning
Cash flow, goals, insurance, tax, estate, and investments reviewed together, in one plan you can actually follow.
Investment management
Low-cost, broadly diversified portfolios with a clear strategy and honest reporting. No gambling with your future.
Retirement planning
A retirement income plan with a withdrawal strategy, Social Security decisions, and healthcare costs accounted for.
Tax-aware wealth strategies
Tax-loss harvesting, asset location, and Roth planning coordinated with your accountant year-round.
Estate & legacy planning
Worked with your attorney to coordinate beneficiaries, trusts, and charitable giving into one coherent plan.
The standard.
Fiduciary, always
We are legally required to act in your best interest - and we would do it anyway.
Transparent fees
One clear annual fee, disclosed in writing. No commissions, no surprises.
Evidence-based investing
Low costs, broad diversification, and discipline through the downturns. We do not chase returns.
The advisors.
Claire Mercer, CFP
Founder & lead advisor
Founded Mercer & Vale to give families the calm, long-term advice big institutions reserve for their largest clients.
Marcus Vale, CFP
Partner & advisor
Leads retirement and tax strategy. Known for translating complex decisions into a clear yes, no, or later.
How it starts.
Discovery
A complimentary review of your current situation, goals, and concerns.
The plan
A written financial plan within three weeks, explained line by line.
Implementation
We coordinate the moves - accounts, beneficiaries, and allocations - with you approving each step.
Ongoing review
Quarterly reporting and an annual review meeting. You always know where you stand.
From clients.
Claire gave me a plan I understood and could actually follow. For the first time, retirement feels like a date, not a worry.
They talk about fees the way you want a fiduciary to: openly, in writing, before anything happens.
The tax-aware investing has kept more money in our pockets, and they explain every line. Worth every cent.
See where you stand.
A complimentary review of your finances - no obligation, and honest advice either way.