Website Examples
Blog Website Examples
Real blog website examples by type: personal, food, travel, tech, company, and Blogger blogs, plus homepage and post page anatomy and an HTML template.
A blog website is a site built around a feed of dated posts: the newest writing sits at the top, and older posts stay findable through categories, tags, and an archive. This page collects real blog website examples grouped by type, then breaks down the anatomy of a blog homepage and a blog post page and gives you a copyable HTML template. It is part of the website examples library.
Jump to a type: personal · food · travel · tech · business and company · Blogger / Blogspot · minimalist
Blog website examples at a glance
Every blog below is a real, long-running site. The platform column is filled in only where the platform is well documented; a dash means the platform is not stated here, not that it is unknown to the world. Each blog is broken down in more detail in the next section.
| Blog | Niche | Platform | What to copy |
|---|---|---|---|
| Seth's Blog | Marketing and ideas | — | A short, repeatable post format |
| Kottke.org | General-interest links | — | Curation with a line of commentary |
| Marginal Revolution | Economics | — | A byline on every post of a shared blog |
| Smitten Kitchen | Home cooking | — | A browsable recipe index |
| Budget Bytes | Budget recipes | — | One signature detail on every recipe |
| Minimalist Baker | Simple plant-based recipes | — | A promise built into the name |
| Love and Lemons | Vegetarian, seasonal recipes | — | Photography as the brand |
| Nomadic Matt | Budget travel | — | Evergreen destination guides |
| Adventurous Kate | Solo female travel | — | A named audience |
| The Blonde Abroad | Travel and lifestyle | — | A consistent visual style |
| Coding Horror | Software development | Ghost | One readable column |
| Simon Willison's Weblog | Web development and AI tools | Custom Django app | Different post types for different sizes of idea |
| Joel on Software | Software and management | — | Essays that stay useful for years |
| Julia Evans | Programming explained plainly | — | One concept per post |
| Stripe blog | Company and product news | — | A blog that matches the product's design |
| HubSpot Blog | Marketing, sales, service | HubSpot CMS | Topic hubs plus offers inside posts |
| Netflix TechBlog | Engineering | Medium | A hosted platform for a team blog |
| The Cloudflare Blog | Engineering and product | — | Engineers writing under their own names |
| Google Testing Blog | Software testing at Google | Blogger | A long-running archive browsable by date |
| Google Open Source Blog | Open source news and programs | Blogger | A custom domain on a free platform |
| Android Developers Blog | Developer news | Blogger | A focused blog for one audience |
| Daring Fireball | Apple and tech commentary | — | A distinctive, restrained design |
| Paul Graham's essays | Startups and writing | — | A list of titles as the whole navigation |
What is a blog website?
A blog website publishes posts in reverse-chronological order. The post is the unit of the site: each one has a title, a date, an author, and its own URL, and the homepage is mostly a list of recent posts. Everything else — categories, tags, search, an archive, an About page, an email signup — exists to help readers find older posts and come back for new ones.
A blog can be the whole site (a personal or niche blog) or one section of a larger site (a company blog at /blog/). Either way, the patterns below repeat.
Blog vs personal site vs portfolio
| Type | Primary job | Typical visitor action | Example |
|---|---|---|---|
| Blog website | Publish posts over time | Read, subscribe, come back | This page |
| Personal website | Present one person | Contact, follow, hire | Personal examples |
| Portfolio website | Showcase a body of work | View work, hire | Portfolio examples |
Many personal sites include a blog, and many blogs are run by one person, so the lines blur. The difference is what the homepage leads with: a blog leads with the latest posts.
Blog website examples by type
The real examples below are limited to what is publicly observable on each blog: its subject, structure, and recurring patterns. Nothing here states traffic, income, subscriber counts, or business results. Platforms are named only where they are well documented.
Personal blogs
Seth's Blog — seths.blog
| Field | Observation |
|---|---|
| Niche | Marketing, work, and ideas, written by author Seth Godin |
| Homepage pattern | Recent posts in a single column, mostly text |
| Post pattern | Short posts, often only a few paragraphs, with no hero image |
| Primary CTA | Subscribe by email |
| What to copy | A short, repeatable format is what makes frequent posting sustainable |
Kottke.org — kottke.org
| Field | Observation |
|---|---|
| Niche | A general-interest link blog by Jason Kottke covering culture, science, design, and more |
| Homepage pattern | A stream of short posts, each pointing to something elsewhere on the web |
| Post pattern | A link, a quote or image, and a line or two of commentary, with tags |
| What to copy | Curation is content; a sentence of your own on why something matters turns a link into a post |
Marginal Revolution — marginalrevolution.com
| Field | Observation |
|---|---|
| Niche | Economics and culture, written by economists Tyler Cowen and Alex Tabarrok |
| Homepage pattern | A reverse-chronological stream of posts from both authors |
| Post pattern | The author's name on every post, with reader comments underneath |
| What to copy | On a shared blog, a byline on every post tells readers whose voice they are reading |
Food blogs
Smitten Kitchen — smittenkitchen.com
| Field | Observation |
|---|---|
| Niche | Home cooking by Deb Perelman |
| Homepage pattern | The latest recipe up top, then recent posts |
| Post pattern | A personal story, step-by-step photos, then the recipe |
| Navigation | A recipe index that lets readers browse the archive by category |
| What to copy | Once a food blog has more than a handful of recipes, an index matters more than the homepage |
Budget Bytes — budgetbytes.com
| Field | Observation |
|---|---|
| Niche | Budget-friendly recipes, founded by Beth Moncel |
| Post pattern | Recipes that show an estimated cost for the recipe and per serving |
| Navigation | Recipe categories and search |
| What to copy | One signature detail repeated on every post becomes the reason readers choose you |
Minimalist Baker — minimalistbaker.com
| Field | Observation |
|---|---|
| Niche | Simple plant-based recipes by Dana Shultz |
| Positioning | Recipes that need 10 ingredients or fewer, one bowl, or 30 minutes or less |
| Navigation | Recipe categories, search, and filters |
| What to copy | When the promise is in the name, every post proves it and the filters let readers use it |
Love and Lemons — loveandlemons.com
| Field | Observation |
|---|---|
| Niche | Vegetarian, seasonal recipes by Jeanine Donofrio |
| Homepage pattern | A bright, photo-led layout with plenty of white space |
| Post pattern | Large food photos throughout, with the recipe itself after the introduction |
| What to copy | In a visual niche, a consistent photography style is the brand |
Travel blogs
Nomadic Matt — nomadicmatt.com
| Field | Observation |
|---|---|
| Niche | Budget travel, by Matt Kepnes |
| Homepage pattern | Destination guides and travel-planning resources alongside new posts |
| Post pattern | Long, practical guides organized by destination |
| What to copy | Evergreen guides keep working long after a dated trip report has been forgotten |
Adventurous Kate — adventurouskate.com
| Field | Observation |
|---|---|
| Niche | Solo female travel, by Kate McCulley |
| Positioning | The audience is named in the blog's focus, not left implied |
| Post pattern | Destination posts and travel advice written in a first-person voice |
| What to copy | Naming who the blog is for makes it easy for the right reader to know they are in the right place |
The Blonde Abroad — theblondeabroad.com
| Field | Observation |
|---|---|
| Niche | Travel and lifestyle, by Kiersten Rich |
| Homepage pattern | Photo-heavy layout with destination guides |
| Post pattern | Travel photography alongside itinerary and planning advice |
| What to copy | A consistent visual style makes every post recognizably part of the same blog |
Tech blogs
Coding Horror — blog.codinghorror.com
| Field | Observation |
|---|---|
| Niche | Software development and the people who do it, by Jeff Atwood |
| Platform | Ghost |
| Homepage pattern | A single column of essays |
| What to copy | One readable column with generous line spacing is all a writing-first blog needs |
Simon Willison's Weblog — simonwillison.net
| Field | Observation |
|---|---|
| Niche | Web development, Python, data tools, and AI tools |
| Platform | A custom Django application, which the author has published as open source |
| Post pattern | Long entries, short link posts, and quotations, all tagged |
| What to copy | Separate post types let you publish a quick link without lowering the bar for a full article |
Joel on Software — joelonsoftware.com
| Field | Observation |
|---|---|
| Niche | Essays on software development and running a software company, by Joel Spolsky |
| Post pattern | Long-form essays, each built around a single argument |
| What to copy | Write posts that answer a lasting question; they keep earning readers long after publication |
Julia Evans — jvns.ca
| Field | Observation |
|---|---|
| Niche | Programming, Linux, and networking explained in plain language |
| Homepage pattern | A plain, date-ordered list of post titles |
| Post pattern | One concept per post, often with hand-drawn illustrations |
| What to copy | A narrow topic per post makes a technical blog easy to read and easy to link to |
Business and company blogs
Stripe blog — stripe.com/blog
| Field | Observation |
|---|---|
| Niche | Company announcements and product updates from Stripe |
| Homepage pattern | A list of posts in the same visual design as the rest of stripe.com |
| What to copy | A company blog that looks like the product feels like part of the company, not an add-on |
HubSpot Blog — blog.hubspot.com
| Field | Observation |
|---|---|
| Niche | Marketing, sales, and customer service advice |
| Platform | HubSpot's own content management system |
| Homepage pattern | Separate topic sections, each with its own feed of posts |
| Post pattern | Offers such as free templates and guides placed inside and around articles |
| What to copy | A business blog earns its place when every post leads to a next step, such as a signup or a download |
Netflix TechBlog — netflixtechblog.com
| Field | Observation |
|---|---|
| Niche | Engineering at Netflix |
| Platform | Medium, on its own domain |
| Post pattern | Technical deep dives written by the engineers who built the systems |
| What to copy | A hosted platform lets a team publish without maintaining a blog of its own |
The Cloudflare Blog — blog.cloudflare.com
| Field | Observation |
|---|---|
| Niche | Engineering deep dives and product announcements from Cloudflare |
| Post pattern | Bylines with the author's name and photo, and tags for products and topics |
| What to copy | Letting engineers write under their own names makes a company blog more credible than an anonymous voice |
Blogger and Blogspot examples
Blogger is Google's free blogging platform. Blogs on it get a blogspot.com address by default and can use a custom domain instead. Several of Google's own long-running blogs are hosted on Blogger with custom domains, which makes them good Blogger examples.
Google Testing Blog — testing.googleblog.com
| Field | Observation |
|---|---|
| Niche | Software testing at Google |
| Platform | Blogger |
| Navigation | Labels for topics and an archive organized by date |
| What to copy | A long-running archive on a free platform stays browsable by date |
Google Open Source Blog — opensource.googleblog.com
| Field | Observation |
|---|---|
| Niche | Open source news and programs from Google |
| Platform | Blogger, on a googleblog.com domain rather than blogspot.com |
| What to copy | A free platform can still run on a custom domain |
Android Developers Blog — android-developers.googleblog.com
| Field | Observation |
|---|---|
| Niche | News and guidance for Android developers |
| Platform | Blogger |
| What to copy | A blog for one clearly defined audience can stay focused on exactly what that audience needs |
Minimalist blogs
Daring Fireball — daringfireball.net
| Field | Observation |
|---|---|
| Niche | Apple and technology commentary, by John Gruber |
| Homepage pattern | A dark, narrow single column |
| Post pattern | Long articles mixed with short linked-list posts, each linked list entry marked with a star permalink |
| What to copy | A restrained, consistent design becomes recognizable on its own |
Paul Graham's essays — paulgraham.com/articles.html
| Field | Observation |
|---|---|
| Niche | Essays on startups, programming, and writing |
| Homepage pattern | The essays page is a plain list of titles |
| Post pattern | Plain text on a narrow page, with almost no styling |
| What to copy | If the writing is strong, a list of titles is enough navigation |
The anatomy of a blog homepage
Blog homepages vary in style, but most of them reuse the same skeleton. The diagram below is an illustrative pattern, not a specific real site.
+--------------------------------------------------------------+
| HEADER Blog name Home Recipes About Search [Sub] |
+--------------------------------------------------------------+
| FEATURED POST |
| [ image ] Post title |
| One-sentence excerpt · Date · Author |
| Read more -> |
+--------------------------------------------------------------+
| CATEGORIES Weeknight · Baking · Soups · Vegetarian |
+--------------------------------------------------------------+
| LATEST POSTS |
| [img] Title · date · excerpt |
| [img] Title · date · excerpt |
| [img] Title · date · excerpt |
| Older posts -> |
+--------------------------------------------------------------+
| SIGNUP Get new posts by email [ email ] [ Subscribe ] |
+--------------------------------------------------------------+
| FOOTER About · Archive · Contact · RSS · Privacy |
+--------------------------------------------------------------+
The sections in order:
- Header — the blog's name, a short menu, search, and often a subscribe link
- Featured post — one post given more space: the newest, the most popular, or a "start here" post for new readers
- Categories — the handful of topics the blog covers, so a reader can jump to theirs
- Latest posts — a reverse-chronological list with title, date, and a short excerpt
- Signup — an email or RSS subscription so readers come back without remembering to
- Footer — About, archive, contact, RSS, and legal links
The real examples above show how far this skeleton stretches. Daring Fireball and Paul Graham drop the images and the featured post; Smitten Kitchen and Minimalist Baker lean on categories and a recipe index; HubSpot splits the homepage into topic sections. For choosing the pages behind the menu, see website structure examples.
Blog post page examples
The post page is where readers spend their time, so it matters more than the homepage. Most post pages use some version of the layout below. This is an illustrative pattern.
+--------------------------------------------------------------+
| HEADER (same as the homepage) |
+--------------------------------------------------------------+
| Category |
| POST TITLE |
| By Author Name · Published date · Reading time |
+------------------------------------------+-------------------+
| ARTICLE | TABLE OF CONTENTS |
| Intro paragraph | 1. Section one |
| ## Section one | 2. Section two |
| ## Section two | 3. Section three|
| ## Section three | |
+------------------------------------------+-------------------+
| AUTHOR BOX [photo] Name — one-line bio — link to About |
+--------------------------------------------------------------+
| RELATED POSTS Title · Title · Title |
+--------------------------------------------------------------+
| COMMENTS or SIGNUP |
+--------------------------------------------------------------+
The parts that do the most work:
- Article layout — a single readable column, roughly 60–75 characters per line, with real subheadings. Coding Horror and Paul Graham's essays show how far plain text in a narrow column can go.
- Byline and date — who wrote it and when. Readers use the date to judge whether advice is still current; Marginal Revolution and the Cloudflare Blog put the author on every post.
- Author box — a photo, a one-line bio, and a link to the About page at the end of the post. It answers "who is this?" for readers who arrived from search.
- Table of contents — for long guides, a list of jump links to each section. It suits long how-to posts like travel guides and tutorials more than short essays.
- Related posts — two or three links to the next thing to read, so a reader who finishes one post does not leave.
- Recipe or summary card — on food blogs, a structured card at the end with ingredients and steps, so readers who skip the story can still cook.
Copyable HTML blog template
The template below is a complete single blog post page in one HTML file: header, article with byline, a table of contents, an author box, and a footer. It uses a fictional blog, The Slow Kitchen, so nothing here describes a real site. Save it as index.html and open it in a browser.
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<title>How to Make Weeknight Lentil Soup · The Slow Kitchen</title>
<meta name="description" content="A simple lentil soup you can make in one pot on a weeknight." />
<style>
body { margin: 0; font-family: Georgia, serif; color: #222; background: #fffdf8; line-height: 1.7; }
header, footer { font-family: system-ui, sans-serif; padding: 16px 24px; border-bottom: 1px solid #e7e2d8; }
header { display: flex; justify-content: space-between; align-items: center; }
header a, footer a { color: #222; text-decoration: none; margin-left: 16px; }
.brand { font-weight: 700; margin-left: 0; }
main { max-width: 680px; margin: 0 auto; padding: 40px 24px; }
.meta { font-family: system-ui, sans-serif; font-size: 14px; color: #6b6458; }
nav.toc { background: #f4efe4; border-radius: 8px; padding: 12px 20px; font-family: system-ui, sans-serif; font-size: 15px; }
.author { display: flex; gap: 16px; align-items: center; border-top: 1px solid #e7e2d8; margin-top: 40px; padding-top: 24px; font-family: system-ui, sans-serif; font-size: 15px; }
.avatar { width: 56px; height: 56px; border-radius: 50%; background: #e7e2d8; flex-shrink: 0; }
footer { border-top: 1px solid #e7e2d8; border-bottom: 0; text-align: center; font-size: 14px; }
</style>
</head>
<body>
<header>
<a class="brand" href="/">The Slow Kitchen</a>
<nav aria-label="Main">
<a href="/recipes/">Recipes</a>
<a href="/about/">About</a>
<a href="/subscribe/">Subscribe</a>
</nav>
</header>
<main>
<article>
<p class="meta">Soups</p>
<h1>How to Make Weeknight Lentil Soup</h1>
<p class="meta">By Ana Torres · <time datetime="2026-10-20">October 20, 2026</time></p>
<nav class="toc" aria-label="Table of contents">
<strong>In this post</strong>
<ol>
<li><a href="#ingredients">Ingredients</a></li>
<li><a href="#method">Method</a></li>
<li><a href="#storing">Storing leftovers</a></li>
</ol>
</nav>
<p>This is the soup I make when the fridge is nearly empty. It needs one pot and pantry staples.</p>
<h2 id="ingredients">Ingredients</h2>
<ul>
<li>1 cup red lentils, rinsed</li>
<li>1 onion and 2 carrots, chopped</li>
<li>4 cups vegetable stock</li>
</ul>
<h2 id="method">Method</h2>
<p>Soften the onion and carrots in a little oil, add the lentils and stock, and simmer until the lentils fall apart.</p>
<h2 id="storing">Storing leftovers</h2>
<p>Keep it covered in the fridge and add a splash of water when you reheat it.</p>
<aside class="author" aria-label="About the author">
<div class="avatar" role="img" aria-label="Photo of Ana Torres"></div>
<p><strong>Ana Torres</strong> writes simple recipes for busy weeknights. <a href="/about/">More about Ana</a></p>
</aside>
</article>
</main>
<footer>
<a href="/archive/">Archive</a>
<a href="/feed.xml">RSS</a>
<a href="/privacy/">Privacy</a>
</footer>
</body>
</html>
The template uses the semantic elements a blog post needs: <article> for the post, <time> for the date, a labelled <nav> for the table of contents, and <aside> for the author box. For a full one-file site with the structure explained line by line, see the HTML website example.
Choosing a blog platform: WordPress vs Blogger vs static
The platform decides how you write, how the blog is hosted, and how much maintenance it needs. Readers rarely notice which one you chose; the patterns on this page work on all of them.
| WordPress | Blogger | Static site | |
|---|---|---|---|
| What it is | Open-source CMS, self-hosted (WordPress.org) or hosted (WordPress.com) | Google's free hosted blogging service | Plain HTML files, written by hand or generated from Markdown |
| Cost to start | Free software; you pay for hosting on WordPress.org | Free | Can be hosted free or very cheaply |
| Custom domain | Yes | Yes | Yes |
| Themes and features | Large range of themes and plugins | Built-in templates with limited extension | Whatever you build or the generator provides |
| Maintenance | Updates to core, theme, and plugins | Handled by Google | Little to none once published |
| Best for | Blogs that will grow into a full site | Getting a simple blog online for free | Writers comfortable with files and code |
- WordPress started as blogging software, and posts, categories, tags, and comments are built in. See real sites and the post-first patterns in WordPress website examples.
- Blogger is the quickest way to a free blog, as the Google blogs above show. The trade-off is fewer design and feature options.
- A static site turns posts into plain HTML files that any host can serve. Generators such as Hugo, Jekyll, and Eleventy build those files from Markdown. The static website example page explains how a site made of files works.
Hosted platforms such as Ghost and Medium sit in between: Coding Horror and the Netflix TechBlog above are examples.
FAQ
Frequently asked questions
What is a blog website?
What is the difference between a blog and a website?
How many posts should I publish before launching a blog?
What should a blog homepage include?
What should a blog post page include?
Is Blogger still a good choice for a blog?
Are the examples on this page real blogs?
Want a website built for you?
If you would rather start from a finished design than build a blog from scratch, the same ready-made personal and professional designs featured on the personal website examples page are available. See our web designer website example, graphic designer website example, or consultant website example, each of which can be customized with your name, work, and content.
Where to go next
A blog is built around one habit: publishing posts readers can find again. Start from the homepage and post page anatomy above, then borrow the specifics from the examples that match your niche. If the blog is part of a site about you, the personal website examples page covers the rest of that site; if your posts sit next to a body of work, see the portfolio website examples. To build it by hand, start from the HTML website example and the static website example; to use a CMS, see WordPress website examples. For the pages and copy around your posts, see website structure examples and welcome message examples.