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Graphic design · Brooklyn

Identity and print, done with intent.

An independent designer for brands, publishers, and makers who believe the work should survive the printer. Systems, not one-off logos.

10 yrsindependent
6-10 wkstypical identity
100%files you own
Ana Velázquez in her studio

Selected work

A few systems.

The standard.

Identity with rules

A logo is one day of the work. The system around it - type, color, and how it moves - is the identity that lasts.

Print-first thinking

Everything is designed to exist on paper, not just in a PDF. If it does not survive the printer, it is not done.

Done together

You see work early and often, in real mock-ups, so the decisions are yours and the craft is mine.

What I take on.

Brand identity

Wordmarks, color, type, and the system that holds them together.

Print & editorial

Posters, book covers, brochures, and publications set with intent.

Packaging

Labels and packaging systems clients can actually run in-house.

From clients.

Ana gave our publishing house a system, not just a logo. Our books have never looked this good on a shelf.
Publisher, Meridian PressIdentity project
The poster series sold out twice. People were buying them framed before the exhibition even opened.
Marketing director, museumPoster series
She built our label system so we can print new origins in-house without waiting on a designer. That is the entire value.
Founder, Field Notes CoffeePackaging project

The studio.

In Greenpoint, over the print shop.

Address72 Franklin Street, Studio 4
Brooklyn, NY 11222

Your brand deserves a system.

A conversation, printed mock-ups, and a system you own outright. That is the whole offer.