Business Website Examples

A business website is a company's home on the web: the place where a visitor learns what the business does, decides whether it can be trusted, and takes a next step — calling, booking, requesting a quote, or buying. The examples below are grouped by industry. Part of the website examples library.

Browse by industry

Business sites follow recognizable patterns per industry. Find a profession's dedicated examples in the industries directory, or jump straight to a group:

• Healthcare
• Professional services
• Home services
• Restaurants and hospitality
• Creative and agencies
• Real estate
• Technology and SaaS

Business website examples

The real examples below are well-known companies, and each card is limited to what is publicly observable on the company's homepage: structure, navigation, CTA text, and trust signals. Nothing here states traffic, revenue, or business results. Industries that are mostly local — where no single company can fairly represent the pattern — are shown as clearly labelled illustrative patterns built from the common structure of that business type.

SaaS and software companies

Stripe — payments and financial infrastructure

Zapier — workflow and AI automation

Notion — a connected workspace

Slack — team communication

Website and design platforms

Squarespace — a website platform

Wix — a website platform

Canva — a design platform

Business software and services

HubSpot — a customer platform

DocuSign — agreement management

Shopify — a commerce platform

Local service businesses — illustrative patterns

These cards are not real companies. They are illustrative patterns built from the common structure of local service websites, so the observations are about the pattern, not a specific business.

Plumbing and HVAC company — illustrative pattern

Dental practice — illustrative pattern

Professional and B2B services — illustrative patterns

Law firm — illustrative pattern

Marketing agency — illustrative pattern

Hospitality — illustrative patterns

Restaurant — illustrative pattern

The anatomy of a business website

Most business homepages use the same skeleton, in the same order:

1. Header — logo, navigation, and usually a phone number or CTA that never disappears
2. Hero — one headline, one subheadline, one primary CTA
3. Trust strip — logos, review stars, certifications, or years in business
4. Services — a grid or list of what you offer
5. Proof — testimonials, before/after work, case studies
6. Final CTA — a repeat of the main action near the end
7. Footer — contact details, hours, service areas, and quick links

The two patterns worth studying hardest are the hero — your one chance to say what you do and what to click — and the trust signals, the reason a stranger believes you. For the wireframe version of this skeleton, see the website wireframe example page.

Good vs weak business website patterns

The examples below are illustrative patterns, not real companies. They show the difference between a homepage that leaves the visitor unsure and one that makes the next step obvious.

Copyable business website template

Use the anatomy above as a skeleton and fill in this template with your own business.

# Business website plan

## About the business
- Business name: [Business name]
- One-line description: [What you do, for whom, and what makes you different]
- Phone: [Phone number]
- Email: [Email address]
- Address / service area: [Address or areas served]

## Goal of the website (pick one primary)
- [ ] Generate leads (calls, forms, quotes)
- [ ] Book appointments or reservations
- [ ] Sell products or services online
- [ ] Build credibility and share information
- [ ] Other: _____

## Pages (sitemap)
- Homepage
- About
- Services (or Products)
- Service detail pages, one per main service: [Service name]
- Testimonials / Reviews
- Contact
- Other: _____

## Homepage sections (in order)
1. Header: logo, [Phone number], main navigation
2. Hero: headline = [What you offer in one line],
   subheadline = [Who it is for and how it helps],
   CTA button = [Get a quote / Book now / Call now]
3. Trust strip: [Customer logos, review stars, years in business, or credentials]
4. Services: 3-6 cards, each with a one-line description
5. About / how it works: [Your process in three steps]
6. Testimonials: 2-3 short quotes with names
7. Final CTA: headline + [Book a free consultation] button
8. Footer: contact details, hours, service areas, quick links

## Hero formula
- Headline: [Outcome or offer]
- Subheadline: [Who it is for and why you]
- Primary CTA: [One clear action]
- Secondary CTA (optional): [Call / See work / Learn more]
- Visual: [Photo of the team, work, or product]

## Trust signals to include
- [ ] Testimonials with real names
- [ ] Review stars from Google or Yelp
- [ ] Licenses, certifications, or memberships
- [ ] Years in business
- [ ] Customer logos or case studies
- [ ] Security badges or payment logos

## Contact pattern
- Phone in the header, visible on every page
- Contact page with a form: name, email, phone, message
- [Booking link] or [map embed]
- Response-time note: [e.g. "We reply within one business day"]

## Final checks
- [ ] One clear CTA above the fold
- [ ] Phone number visible on mobile
- [ ] Every page has a title and meta description
- [ ] Fast on a real phone
- [ ] Contact details match your listings
- [ ] Live on a secure https:// address

FAQ

Where to go next

Start from the template above, then find a specific profession's examples in the industries directory — or the pages that carry a business site: website structure examples for the sitemap, website name examples and website title examples for the words, and the ecommerce, personal, and portfolio examples for the neighbouring formats. If you build these sites for a living, the website proposal example and website audit report example pages show what the documents around a project look like.