The studio.
One designer, a print shop downstairs, and a belief that identity is a system - not a logo.
Ana Velázquez
Ana has spent a decade building identities that survive contact with paper, printers, and shelves. After years at studios across the city, she opened her own practice in Greenpoint to keep the work close and the craft first.
Identity with rules
A logo is one day of the work. The system around it - type, color, and how it moves - is the identity that lasts.
Print-first thinking
Everything is designed to exist on paper, not just in a PDF. If it does not survive the printer, it is not done.
Done together
You see work early and often, in real mock-ups, so the decisions are yours and the craft is mine.
Brand identity
Wordmarks, color, type, and the system that holds them together.
Print & editorial
Posters, book covers, brochures, and publications set with intent.
Packaging
Labels and packaging systems clients can actually run in-house.