Approach.

A clear arc from brief to printed proof, with you in the room at every decision.

The brief

A conversation about the work, the audience, and what 'done' means.

Two to three distinct directions, presented as printed mock-ups - not a screen.

The chosen direction becomes a full system, refined in rounds with you in the room.

Print-ready files, a brand guide, and the source files you own outright.

What is a typical project like?

Most identity projects run six to ten weeks, with printed mock-ups at every round. Print and packaging run on a similar timeline.

How much does identity work cost?

Independent identity projects typically run $8,000-$25,000 depending on scope. You receive a written proposal before we begin.

Do you work with clients outside New York?

Yes - most of my clients are remote, and printed proofs ship everywhere.

What do I own at the end?

Everything - the source files, the fonts licensed to you, and the full brand guide. The work is yours outright.