Website Examples
Consultant Website Examples: 20 Consulting Sites and What They Get Right
Real consultant website examples from solo consultants, boutique firms, and large consultancies, plus the pages, homepage layout, and checklist to copy.
A consultant website has to answer three questions within seconds: what problem you solve and for whom, why a buyer should trust you with it, and how to start a conversation. The consultant website examples below, from independent consultants such as April Dunford and Jonathan Stark to firms such as L.E.K. Consulting, Thoughtworks, and Deloitte, answer them with a one-line positioning statement, proof (case studies, client stories, books), and a contact button in the header or hero. The 20 sites are grouped by type: independent consultants, boutique and specialist firms, large management consulting firms, IT consultancies, marketing and brand consultancies, HR and operations consultancies, and UK advisers. After the examples come the must-have pages, the anatomy of a consulting homepage, a site structure, and a checklist. It is part of the website examples library.
Jump to a type: independent consultants · boutique and specialist firms · large firms · IT consultancies · marketing and brand · HR and operations · UK advisers
Consultant website examples at a glance
Every site below is the official website of a real, currently operating consultant or consulting firm, checked on November 3, 2026. Each is broken down in the next section.
| Website | Type | Main action on the homepage | What to copy |
|---|---|---|---|
| Alan Weiss | Independent consultant and author | Subscribe to newsletters | One menu that groups many offers by type |
| Jonathan Stark | Independent consultant (pricing) | Get daily business tips | A "three ways I can help" ladder from free to paid |
| April Dunford | Independent consultant (positioning) | Contact April | A hero line that names the outcome |
| Roger Martin | Independent strategy adviser and author | Book Roger to speak | Expertise organised into named topics |
| Kaiser Associates | Boutique strategy firm | More about us | Services listed three ways: practice, need, capability |
| Clarkston Consulting | Boutique business consulting firm | Choose your industry | Industry buttons in the hero |
| North Highland | Change and transformation consultancy | Let's talk | Case study cards with one-line titles |
| Simon-Kucher | Specialist pricing and growth consultancy | Contact us | The specialism in the page title |
| Deloitte US | Large professional services firm | View the use cases | A "Submit RFP" link for procurement teams |
| Accenture | Large consulting and technology firm | Explore | A client spotlight with named stories |
| Oliver Wyman | Management consulting firm | Contact us (sticky button) | Insights labelled by format |
| L.E.K. Consulting | Strategy consulting firm | Get in touch | "Find an Expert" in the main menu |
| Thoughtworks | Technology consultancy | Bring us your challenge | A call to action that asks for the problem |
| Slalom | Business and technology consultancy | Let's talk | Stories as a top-level menu item |
| Prophet | Brand and marketing consultancy | Get in touch | An inquiry-type field on the contact form |
| Wolff Olins | Brand consultancy, London and New York | Contact us | The work as the hero |
| Korn Ferry | Organizational and people consultancy | Take the assessment | An assessment as the free first step |
| Huron | Healthcare, education and digital consultancy | Start the conversation | Selectors for industry and capability |
| PA Consulting | UK management consultancy | Get in touch | A "Contact the team" section on the homepage |
| Grant Thornton UK | UK business advisory firm | Find out more | Timely analysis in the hero |
What a consulting website needs to do
A buyer looking at a consultant's site is deciding whether to spend an hour on a call. The site works when it answers each of these in a click or two:
- What do you do, and for whom? A positioning line and a list of services or practice areas
- Have you solved a problem like mine? Case studies, client stories, industries served
- Who would I be working with? A bio, the team, or a way to find the right expert
- How do you think? Articles, research, a newsletter, books, or a podcast
- How do I start? A contact form, a booking link, or a named person to email
Solo consultants and firms answer the same questions with different weight. An independent consultant's site is closer to a personal website: the person, their ideas, and their books carry the trust. A firm's site looks more like a large business website, with industries, capabilities, insights, careers, and offices.
Consultant website examples by type
The descriptions below are limited to what is visible on each site's homepage: navigation, headlines, buttons, sections, and forms. Quoted text appears on the site as written. Nothing here states revenue, client results, rankings, or ratings. Sites change often, so menus and campaigns may differ when you visit.
Professional consultant website examples
Independent consultants sell their own judgment, so their sites lead with the person and a point of view. The four below put a free way in (a newsletter, daily emails, books, articles) next to the paid one.
Alan Weiss: alanweiss.com
| Field | Observation |
|---|---|
| Type | Independent consultant, coach, speaker, and author |
| Navigation | About (bio, client list, testimonials, calendar, media page), Growth Experiences, Business and Entrepreneurship, Speaking, Shop (books, audio, online learning), Resources (video, newsletter archives, podcast), Blog, and Contact |
| Homepage pattern | His name as the main heading with a one-line endorsement under it, a "Subscribe to Alan's Newsletters" form, tiles for his podcast and video series, a row of named testimonials, and recent posts |
| Proof | A client list and a testimonials page in the About menu |
| What to copy | If you sell many offers (coaching, workshops, books, courses), group them into a few menus by type so the homepage can stay short |
Jonathan Stark: jonathanstark.com
| Field | Observation |
|---|---|
| Type | Independent consultant on pricing and positioning for independent professionals |
| Navigation | Home, About, Free Stuff, Products & Services, and Courses |
| Hero | "Hi! I’m Jonathan Stark" and "I help independent professionals make more and work less without hiring.", with a "Get Daily Business Tips" button |
| Homepage pattern | Short problem sections ("You’re selling your labor, not your expertise", "Sell your brains, not your hands"), then "Three ways I can help...": read the daily emails, read his book Hourly Billing Is Nuts, or get private help |
| Free resources | A "Free Downloads" section with "Best Of" collections on pricing, positioning, and sales conversations |
| What to copy | Offer a ladder of ways to work with you, from a free email to paid help, so a visitor who is not ready to buy still has a next step |
April Dunford: aprildunford.com
| Field | Observation |
|---|---|
| Type | Independent positioning consultant for B2B tech companies |
| Navigation | Consulting, Speaking, Books, Templates, About, Newsletter, and Podcast, with a Contact Now button in the header |
| Hero | "Practical positioning that accelerates marketing and sales." with a button to contact April |
| Homepage pattern | A consulting offer ("Tighten Your Positioning and Build a Pitch that Sells."), client logos, testimonials, a books section, and a keynote speaker section, each with its own button |
| What to copy | Say the outcome in the hero and the audience in the page title; the page title reads "Positioning for B2B Tech Companies" |
Roger Martin: rogerlmartin.com
| Field | Observation |
|---|---|
| Type | Independent strategy adviser, author, and speaker |
| Navigation | Meet Roger, Meet the Team, Let's Read, and Let's Engage |
| Homepage pattern | Seven topic tabs (Strategy, Management Models, Integrative Thinking, Design of Business, Incentives & Governance, Democratic Capitalism, Social Innovation), each with a "More on" link, a book, and a speaking request link |
| Other features | An About Roger section with a full bio link, Services and Contact blocks, and "The Latest" list of posts from his Substack |
| What to copy | Turn your expertise into a few named topics, and give each one its own reading and its own way to hire you |
Business consulting websites
Boutique and specialist firms compete on focus. Their sites name the industries and problems they work on, and back them with case studies and insights.
Kaiser Associates: kaiserassociates.com
| Field | Observation |
|---|---|
| Type | Boutique growth and strategy consulting firm |
| Navigation | About Us, Practices, How We Can Help, Careers & Culture, Insights (industry insights, case studies), and Contact Us |
| Hero | "Our clients need to move fast." and "But they never have to fly blind.", with a "More about Us" button |
| Homepage pattern | Three lists: "Deep Practice Expertise" by industry, "Client Business Needs" (growth opportunities, go-to-market, performance improvement, M&A), and "Our Capabilities", then "Our Approach" and a careers section |
| What to copy | Describe services from the buyer's side (the need) as well as the firm's side (the capability) |
Clarkston Consulting: clarkstonconsulting.com
| Field | Observation |
|---|---|
| Type | Business consulting firm for life sciences, consumer products, and retail |
| Navigation | Industries, Services, Insights, About Us (case studies, press, events, leadership), and Contact Us, with search and a Careers link |
| Hero | "Our consultants solve problems for the world’s leading life sciences, consumer products, and retail companies." with one button per industry |
| Homepage pattern | Service cards (supply chain, sales and marketing, SAP, strategy and innovation, people and change, quality and compliance), industry trend reports, latest insights, client logos, featured client work, and a contact form |
| Newsletter | A footer sign-up headed "Newsletter: Get All The Latest" |
| What to copy | If you serve a few industries, put one button per industry in the hero so each buyer goes straight to their page |
North Highland: northhighland.com
| Field | Observation |
|---|---|
| Type | Change and transformation consultancy |
| Navigation | Services, Software, Industries, Insights (blogs, case studies, guides, videos), and About, with a "Let's talk" button |
| Hero | "Transform your strategy into reality, by designing your organization for AI success." with "Let's get to work" and "See how" buttons |
| Proof | Cards labelled "CASE STUDY", each with a short title and a "Read more" link |
| What to copy | Keep case study cards to a label, a one-line title, and a link; the detail belongs on the case study page |
Simon-Kucher: simon-kucher.com
| Field | Observation |
|---|---|
| Type | Specialist pricing and commercial growth consultancy (global English site) |
| Navigation | Who We Are, What We Do (commercial strategy and pricing, digital growth, transaction services and private equity, software), Our Industries, and What we think, with Contact us and Careers |
| Hero | "No one creates growth like we do." |
| Homepage pattern | Current topic features, one card per industry, "Explore our latest thinking", careers, and a closing "Better Growth starts here" section with a Contact us button |
| What to copy | Put your specialism in the page title; the homepage title reads "Commercial Growth Consulting" |
Large management consulting firms
Large firms have thousands of pages, so the homepage acts as a front door to insights, industries, client stories, and careers. Smaller firms can borrow individual patterns without the scale.
Deloitte US: deloitte.com/us
| Field | Observation |
|---|---|
| Type | Large professional services and consulting firm (US site) |
| Navigation | Who we are, What we do, Our Thinking, and Careers, with site search |
| Hero | A current research feature, "From market signals to portfolio insight", with a "View the use cases" button |
| Homepage pattern | "Connecting the dots. That's how progress happens." with links to the firm's approach and client stories, then "Our thinking", "The latest from Deloitte", "Our work", and careers |
| Footer | About Deloitte, Contact us, Submit RFP, Newsroom, and View locations |
| What to copy | Add an RFP or "request a proposal" link for buyers who must go through procurement |
Accenture: accenture.com
| Field | Observation |
|---|---|
| Type | Large consulting and technology services firm (global English site) |
| Navigation | Services, Products, Insights, About Us, and Careers, with Contact Us, locations, and a country selector |
| Hero | "Together We Reinvented" |
| Homepage pattern | A grid of research reports, a "Client spotlight" of named client stories, a recognition and awards section, and a careers section with job search |
| What to copy | Name the client in each story title, so a buyer can scan for companies like theirs |
Oliver Wyman: oliverwyman.com
| Field | Observation |
|---|---|
| Type | Management consulting firm (a banner says it is now part of the expanded Marsh brand) |
| Hero | "Transformative moments, shaped by AI", with links to three current articles |
| Homepage pattern | A "Client Story" feature, "Featured perspectives" with each item labelled Report, Analysis, or Insight, and a careers block |
| Other features | Search, a selector for local sites by country and region, and a sticky Contact Us button |
| What to copy | Label each insight by format, so readers know whether they are opening a short note or a full report |
L.E.K. Consulting: lek.com
| Field | Observation |
|---|---|
| Type | Strategy consulting firm |
| Navigation | Capabilities, Industries, Insights, About, and Find an Expert, with Careers, Press, Alumni, Offices, and a region selector above, and a "Get in touch" button |
| Hero | "We solve for a better future." with a short paragraph on how the firm works |
| Homepage pattern | Capabilities, "Featured case studies", "Speak with one of our experts" with a "Find an expert" button, and careers |
| What to copy | Let buyers find a named expert by topic; at a firm, people hire a person, not a logo |
IT and technology consultancies
Technology consultancies sell delivery as well as advice, so their homepages show what they build and invite a specific problem.
Thoughtworks: thoughtworks.com
| Field | Observation |
|---|---|
| Type | Technology consultancy |
| Navigation | What we do, How we work, Who we work with, Insights, Engineering, Careers, About, and Contact |
| Hero | "Change the economics of how your business runs and grows" with a "Bring us your challenge" button |
| Homepage pattern | Client results, "What's new?", service links (technology advisory, legacy modernization, enterprise AI, product development), careers, and a closing "Get in touch" section |
| Other features | Search, a country and language selector, and an on-site AI assistant |
| What to copy | Make the call to action about the buyer's problem ("Bring us your challenge") rather than "Contact us" |
Slalom: slalom.com/us
| Field | Observation |
|---|---|
| Type | Business and technology consulting company (US site) |
| Navigation | Services, Industries, Insights, Stories, Who we are, and Careers, with a "Let’s talk" button |
| Homepage pattern | A carousel of current offers, AI research and a webinar, "Explore our stories & insights", "What our customers say about Slalom", and "The Slalom experience" |
| Contact | A form under "Let’s talk about your next big project." |
| What to copy | If client stories are your best proof, give them their own top-level menu item |
Marketing and brand consultancies
Brand consultancies are judged on taste, so their homepages put the work first and the words second, much like a portfolio website.
Prophet: prophet.com
| Field | Observation |
|---|---|
| Type | Brand, marketing, and growth consultancy |
| Navigation | What We Do, Work (case studies, testimonials), Thinking, About, and Connect, with English and German versions |
| Homepage pattern | A slider of reports and playbooks, "Solutions for Business Impact", "Our Work" case study cards with a "View All" button, new research, and "Get in touch today" |
| Contact | An inline form with an "Inquiry Type" field (business inquiry, media interview, speaking request, other) |
| Newsletter | A footer newsletter link and a mailing list pop-up |
| What to copy | Ask what kind of inquiry it is on the contact form, so sales, press, and speaking requests reach the right person |
Wolff Olins: wolffolins.com
| Field | Observation |
|---|---|
| Type | Brand consultancy, London and New York |
| Navigation | Work, About, News, and Contact |
| Hero | A project slider: each slide is a client name with a one-line description of the work |
| Homepage pattern | "Our Ambition" in one sentence, "Selected Work" tagged by capability (brand strategy, visual identity, verbal identity, brand architecture), and "Featured News" |
| Footer | "Talk to us or ask us anything." with a Contact Us link |
| What to copy | A four-item menu is enough when the work explains what you do |
HR, people, and operations consultancies
People and operations consultancies sell to HR leaders, operations heads, and boards. Their sites use self-assessments and topic selectors to start the conversation.
Korn Ferry: kornferry.com
| Field | Observation |
|---|---|
| Type | Organizational and people consultancy |
| Navigation | Our Insights, What We Do (solutions and industries), Who We Are, Careers, Investors, and Contact |
| Homepage pattern | Rotating hero stories, latest news and insights with a "Take the Assessment" link, a "This Week in Leadership" strip, and a closing "Change Starts with a Conversation" contact form |
| Content | A Briefings magazine and podcast listed in the insights menu |
| What to copy | Offer a short assessment as a free first step; it gives a prospect a reason to engage before a call |
Huron: huronconsultinggroup.com
| Field | Observation |
|---|---|
| Type | Consultancy for healthcare, education, digital, and other industries |
| Hero | "Power enterprise growth with Huron +AI" with an Explore button |
| Homepage pattern | "Your challenges, our priorities" with Industry expertise and Capabilities selectors, "Transformation that sticks" with Strategy, Operations, Tech, and People tabs, insights and client stories, and careers |
| Contact | A closing "Let's connect" section with a "Start the conversation" button |
| What to copy | Let visitors filter by industry or by capability, whichever way they think about their problem |
UK consultancies and business advisers
The two UK firms below follow the same patterns, with insights tied to the UK calendar and named contact routes on the homepage.
PA Consulting: paconsulting.com
| Field | Observation |
|---|---|
| Type | Management consultancy, UK |
| Navigation | Possibility (industries, services, global shifts), Impact, and Culture, with About, Careers, Contact, and search |
| Hero | "Bringing ingenuity to life." |
| Homepage pattern | "Making an impact" with a client story, "Human ingenuity" with interviews and insights, featured news, and "Contact the team" with a "Get in touch" button |
| Newsletter | A footer sign-up: "Subscribe for the latest on strategy, innovation, technology, and transformation." |
| What to copy | Give the contact section a human heading ("Contact the team") and place it on the homepage, not only in the footer |
Grant Thornton UK: grantthornton.co.uk
| Field | Observation |
|---|---|
| Type | Business advisory firm, UK |
| Navigation | Insights, Services, Industries, Learning & events, Careers, and About, with search and a global site link |
| Hero | A carousel led by "Autumn Budget 2026: what you need to know", plus research indexes and a podcast ("Listen now") |
| Homepage pattern | "How can we help you?" with a Contact button, the latest insights, careers by level, and social links |
| Footer | Meet our people, Contact us, Our offices, Subscribe, and News centre |
| What to copy | Tie your hero to what clients are dealing with this month, such as a budget or a rule change, and link to your analysis |
Must-have pages and features for a consultant website
The sites above range from one person to very large firms, but they share the same core. Plan these pages before you think about design.
| Page or feature | Why it matters | Example to look at |
|---|---|---|
| Positioning line in the hero | Buyers decide in seconds whether you work on their problem | April Dunford, Jonathan Stark |
| Services or practice areas | Turns "consulting" into specific things a buyer can ask for | Kaiser Associates, Clarkston Consulting |
| Case studies or client stories | Proof that you have solved a similar problem | North Highland, Accenture, Slalom |
| Industries served | Lets buyers find work in their sector | Clarkston Consulting, L.E.K. Consulting, Huron |
| About page, bio, or team | People hire the person they will work with | Roger Martin, L.E.K. Consulting |
| Insights, articles, or research | Shows how you think before the first call | Oliver Wyman, Deloitte, Simon-Kucher |
| Newsletter or free resource | Keeps prospects in touch until they are ready | Alan Weiss, Jonathan Stark, PA Consulting |
| Contact button in the header | The main action is one click away | April Dunford, L.E.K. Consulting, Slalom |
| Contact form that routes inquiries | Gets each request to the right person | Prophet, Korn Ferry |
| Books, speaking, podcast | Extra proof for independent consultants | Alan Weiss, April Dunford, Roger Martin |
| Careers and offices | Needed once a firm hires or has several locations | L.E.K. Consulting, Deloitte, Grant Thornton UK |
Positioning line and hero
The first sentence should name the problem and the buyer. "I help independent professionals make more and work less without hiring." (Jonathan Stark) does both. Firms often use a broad brand line in the H1, so they lean on the page title and the sentence under the headline to say what they do. If you write only one line, make it specific. For story-led homepage copy, see StoryBrand website examples.
Proof: case studies, clients, and books
Consulting is bought on trust, and the sites above earn it in three ways: case studies (North Highland, Accenture), named client lists and testimonials (Alan Weiss, April Dunford), and published thinking (Roger Martin's books, Grant Thornton UK's budget analysis). A case study needs the client's situation, what you did, and what changed; only publish results the client has agreed to share.
Insights and newsletter
Most buyers read before they call. A short newsletter sign-up, as on the Alan Weiss and PA Consulting homepages, or a daily email, as on Jonathan Stark's, keeps you in front of people who are not ready yet. An articles section works like a small blog; label each piece by format, the way Oliver Wyman marks reports and analysis.
Contact and the first call
Put one contact button in the header and repeat it at the end of the homepage. Prophet's inquiry-type field and Korn Ferry's form both say what happens next. Tell visitors what the first call covers and how long it takes. Once a prospect says yes, the next document is usually a proposal; the website proposal example shows how a consultant can structure one for a web project.
Consulting website design
Good consulting website design is mostly restraint: one positioning line, one main button, a few sections of proof, and plenty of white space. The sites above differ in style (Wolff Olins is image-led, Jonathan Stark's is text-led), but the order of sections is close to the same.
The anatomy of a consultant homepage
The diagram below is an illustrative pattern, not a specific real site.
+--------------------------------------------------------------+
| HEADER Logo or name Services Work Insights About |
| [ Book a call ] |
+--------------------------------------------------------------+
| HERO |
| The problem you solve, for whom, in one line |
| One sentence on how you work |
| [ Book a call ] [ See our work ] |
+--------------------------------------------------------------+
| CLIENT LOGOS OR INDUSTRIES SERVED |
+--------------------------------------------------------------+
| SERVICES |
| 3 to 6 services or practice areas -> one page each |
+--------------------------------------------------------------+
| CASE STUDIES |
| 2 or 3 cards: client type · problem · what changed -> |
+--------------------------------------------------------------+
| HOW WE WORK |
| Discovery call -> proposal -> engagement -> follow-up |
+--------------------------------------------------------------+
| ABOUT / TEAM |
| Photo, short bio, credentials -> full bio or team page |
+--------------------------------------------------------------+
| INSIGHTS |
| Latest articles, a book, or a podcast |
| Newsletter sign-up: what you send and how often |
+--------------------------------------------------------------+
| CONTACT |
| What the first call covers · [ Book a call ] · email |
+--------------------------------------------------------------+
| FOOTER Services · About · Insights · Contact · Privacy · |
| Office address or location · LinkedIn |
+--------------------------------------------------------------+
The sections in order:
- Header: your name or logo, four or five menu items, and one contact button
- Hero: the positioning line, a supporting sentence, and the main action
- Logos or industries: a quick signal of who you work with
- Services: a short list, each linking to its own page
- Case studies: two or three, each with the problem and the outcome
- How we work: the steps from first call to finished engagement
- About or team: the people a client would work with
- Insights: recent writing and a newsletter sign-up
- Contact: what the first call covers and how to book it
- Footer: links, location, and policies
The real examples stretch this skeleton in different directions. Jonathan Stark and Alan Weiss move the newsletter to the top; Wolff Olins and Prophet replace the hero with the work; Kaiser Associates and Huron expand the services block into several ways to browse; and Korn Ferry swaps the case studies for an assessment.
Typical consultant site structure
An independent consultant's site is shallow: services, proof, writing, and a way to get in touch. Firms add industries, people, careers, and offices. For more on choosing pages and navigation, see website structure examples.
CONSULTANT: shallow structure
example.com
+-- Home
+-- Services
| +-- Service A
| +-- Service B
| +-- How we work (process, first call)
+-- Work / Case studies
| +-- Case study A
| +-- Case study B
+-- About
| +-- Bio or team
| +-- Clients and testimonials
+-- Insights
| +-- Articles
| +-- Newsletter
| +-- Books, speaking, podcast (optional)
+-- Contact / Book a call
+-- [ Book a call ] button in the header on every page
A larger firm adds Industries (one page per sector), People or Find an expert, Careers, and Offices, and often splits Insights into research, articles, and events.
Consultant website checklist
- A hero line that names the problem you solve and who you solve it for
- One main call to action (book a call or contact) in the header and at the end of the homepage
- A services or practice-areas page, with one page per service if you offer several
- Two or more case studies with the situation, the work, and the outcome the client agreed to share
- Industries or client types you serve, if you specialise
- An about page with a real photo, background, and credentials, or a team page with individual bios
- Testimonials or client logos you have permission to use
- An insights or articles section that is updated regularly
- A newsletter sign-up or free resource that says what subscribers receive
- A contact page that says what the first call covers, with a form, email, and phone or booking link
- Books, speaking, or podcast pages, if they are part of how you win work
- Footer with location, LinkedIn, privacy policy, and the main links
- Tested on a phone: menu, forms, booking link, and phone number all work
For firms with several offices or practices, add an expert finder and an office page with each location's contact details.
FAQ
Frequently asked questions
What should a consultant website include?
What pages does a consulting website need?
What should be on a consultant's homepage?
Should a solo consultant use their own name or a company name for the website?
How do consultants get clients from their website?
Should consultants show prices on their website?
Are the examples on this page real consulting websites?
Where to go next
Start from the must-have pages and the homepage anatomy above, then borrow the specifics from the examples closest to how you work: the independent consultants if you sell your own expertise, the boutique firms if you have a small team and a focus. To see the result as a working site, click through the consultant website example, or compare the financial advisor, accountant, and marketing agency demos. For a site built around one person, see personal website examples; for homepage copy, see StoryBrand website examples; and for other professions, browse the industries directory and the business website examples.